The most common mistake is deleting apps first. People scroll through the list, remove two games they don't play, gain a little space, and a week later the phone is full again. Apps are rarely the main cause. Your own files are.

Open the storage screen in your settings and look at the breakdown before touching anything. Both iPhones and Android phones have one, and the bar tells you quickly what's eating the space.

What fills the phoneTypical sizeEasy fix
Photos and videosOften the biggest by farBack up, then remove local copies; lower video resolution
Messaging app mediaCan reach many GB over yearsClear old chats and media by chat or by date
Offline music, podcasts, showsVaries widelyDelete what you have already finished
App data and cacheSmall each, large togetherClear cache for the heaviest apps
Downloads folder, old filesSurprisingSort by size, delete in bulk
System and updatesFixed, partly temporaryRestart; free space before big updates

Start with the videos

A minute of high-resolution video can take hundreds of megabytes, and four-K video takes far more. Look at your video list, sorted by size if your phone offers it. You'll almost always find a few huge clips you forgot about, a concert, a school event, a long clip of a pet doing nothing.

If you film often, check the camera settings. Dropping from the highest resolution to a lower one halves or better the file size, and for videos you'll watch on a phone, most people can't tell the difference.

Messaging apps are quiet hoarders

Group chats are the main offender. Every meme, voice note and holiday photo is saved to your phone by default in many apps, and a family group alone can collect several gigabytes in a year.

Most apps have a storage page showing size by chat. Go through it, sort by size, and clear the biggest groups. You can usually keep the text and delete only the media. If you want to keep certain photos, save them to your gallery first.

It's also worth turning off automatic media download for large groups, so the problem doesn't come back.

Backups: a warning

Before you delete photos from the phone, check that they're actually backed up somewhere. "Uploading" in a gallery app doesn't always mean finished, and sync can pause if you're on mobile data or low battery. Open the cloud app or website on a computer and look at the photos there, not just the status icon.

A paid cloud plan is a reasonable answer, but it's also easy to forget. A simple alternative is to copy photos to a computer or external drive every few months and keep that copy as a second one.

The part nobody wants to do

Cache is the last item because it gives the least. Clearing it helps if one app, say a browser or a streaming service, has grown to several gigabytes. But the cache comes back quickly, so it's a short-term fix.

My order would be: videos, chat media, offline downloads, then downloaded files, and only after that apps and cache. The first three usually free more than everything else combined.

Keep a few gigabytes free at all times. Phones slow down and updates fail when they're nearly full, and a phone that is always at 99 percent is a phone that will refuse to take a photo at the moment you actually want it.